BASILICATA, italy
Way down the boot there's basilicata, a beautiful region yet to be explored by many.
thIS campaign FOR THE REGIONAL TOURISM BOARD WAS focussed on inviting celebration: celebration of the freedom to move again (especially after having been stuck during the pandemic).
Together with director luca acito we seeked creating images that express this great joy, like cow that just have been released in the field after a long wintel in the stables.
